William is an accomplished executive with over 30 years of experience in founding and scaling a diverse array of businesses, ranging from direct-response advertising to high-tech and B2C brands. He brings exceptional leadership to his role at Win Big Media, focusing on nurturing client relationships for sustained success and organizational growth. William, who was born and raised in Raleigh, NC, continues to reside there with his wife Annette of 31 years. Previously a professional musician, he occasionally records and performs locally in the Raleigh area.